WoodWatch Origin Story

Our story is a homage to our passion for adventure. Going beyond the point where others stop and dare to explore different cultures, untouched nature, and the beauty the world has to offer. Away from distractions and focusing on what’s around us. Travel has a way to bring new perspectives, creativity, and memories that you will keep with you for life. This is what inspired us to create WoodWatch.

ONCE A DREAM, NOW AN INTERNATIONAL ADVENTURE

Our journey began in 2013: three lifelong and ambitious friends started WoodWatch, with the belief that sustainable products and materials have a potential of changing people’s perception about the impact of the products they wear, promote, and live by. After long hours of sketching and brainstorming, days became months and then the first prototypes became reality. These watches eventually led to the official launch of the brand in the summer of 2013.

— Daniel, Kevin, Jeroen

WoodWatch Co-Founders

THE GROWTH OF WOODWATCH

The WoodWatch journey began in 2013 with a lifelong friendship between three friends, eager and ambitious to start a new adventure together. Influenced by the ever-changing world around them, they realized they had an opportunity to change people’s perspectives on the impact of the things they buy and wear and create something to help people express their unique style. The first prototypes for a WoodWatch, in three different wood types, became reality in the shape of the ORIGINAL collection. This first WoodWatch collection still represents our first instinct for exploring, and is now a loyal companion to many adventurers around the world.
Demonstrating how accessories can be unique, beautiful, and made of sustainable materials at the same time, WoodWatch grew quickly from a nighttime side project into an international brand. Over the years, a team of 5 expanded to more than 70 members, with 20 different nationalities. Working from our head office in Rotterdam, our warehouse in Groningen, in different time zones and parts of the world, they all share that same passion for exploring the unknown. Together, we continue to inspire people with beautifully designed products made of natural wood.

One of the recent models

Demonstrating how accessories can be unique, beautiful, and made of sustainable materials at the same time, WoodWatch grew quickly from a nighttime side project into an international brand. Over the years, a team of 5 expanded to more than 70 members, with 20 different nationalities. Working from our head office in Rotterdam, our warehouse in Groningen, in different time zones and parts of the world, they all share that same passion for exploring the unknown. Together, we continue to inspire people with beautifully designed products made of natural wood.

WoodWatch is a growing international company engaging more and more team members from all over the world.

One of the recent models

WOODWATCH ALL OVER THE WORLD

We are proud to have built the WoodWatch community all over the world, shipping to more than 100 countries and counting.

Explore the WoodWatch community around the world

Naturally Sustainable

We work with local artisans and find inspiration for unique designs in our travel stories - sights and experiences that lead to skilfully designed watches and accessories rich in details and meaning. This is why the planet and the environment has been our priority since day one. We give back, not only by using the highest quality natural materials, such as wood, to create our timepieces but also by partnering up with trustworthy organizations to join the fight against climate change and inequality around the world.

Since 2013, we’ve been supporting innovative forestry projects around the world, ensuring climate positive parcels. We plant 1 tree per product purchased, resulting in more than 500.000 trees planted so far - thanks to the incredible WoodWatch community! Our goal? 1 million trees by 2025. Your purchase helps do that. Find out more about our sustainability efforts here.